Marketing and Public Relations
Required Credit Hours/Tuition and Fees
- 12
- Visit the Paying for College website for detailed tuition information
In the increasingly dynamic national and global markets, professionals in marketing and public relations are in high demand, especially if their knowledge and skills cut across industry and specialization areas. A post-baccalaureate certificate in integrative studies with focus areas in marketing and public relations at Southern Illinois University Edwardsville will allow individuals to increase their professional advantage by staying abreast of the cutting-edge trends in these interrelated fields. By learning key concepts and applications of marketing analysis, strategy, and management, as well as visual communication, social media, and international aspects of public relations, students will be well positioned, upon acquiring the certificate, to excel and lead in marketing and public relations agency settings and in corporate or nonprofit communication careers. Evening and online courses will accommodate the busy schedules of working professionals.
The certificate in integrative studies with focus areas in marketing and public relations is part of SIUE's integrative studies program. Please visit the integrative studies program website to find additional opportunities or to learn about designing your own graduate degree.
Admission
- Graduate School application and $40 fee
- Official copies of all postsecondary transcripts
- Successful completion of a bachelor's degree prior to enrollment. Applicants may be required to take prerequisites or resolve any deficiencies before classified status is approved.
- Applicants who do not have an undergraduate degree in applied communication studies or a related field will be required to take a Theories of Communication proficiency exam. A grade of at least 80% on this exam is required.
- Minimum GPA 3.25
- International Applicants: Proof of English Proficiency, minimum requirements are TOEFL (79), IELTS (6.5) or equivalent
- A letter of intent clearly articulating the applicant’s academic/career goals, how his/her academic background prepares him/her to undertake the program successfully, and how the program serves his/her goals must be submitted with the application.
Program application materials may be uploaded during the application process, but official transcripts must be sent directly from the school attended, and test scores must be verifiable with the appropriate testing service. Please contact the Office of Graduate Admissions with questions regarding the application submission process at graduateadmissions@siue.edu.
Applicants must also meet any additional admissions requirements stipulated by the participating departments, which may include but are not limited to holding a specific undergraduate degree, one or more prerequisite courses, or a standardized test score, such as the GRE.
Applicants with a baccalaureate and/or graduate-level GPA between 2.5 and 3.25 may be considered if all the following conditions are met.
- The baccalaureate degree and/or graduate-level work was earned more than four years prior to the application submission
- The applicant provides a written explanation of her/his performance in the baccalaureate degree
- The applicant provides a written explanation of why he/she will be successful in the integrative studies program
Review the SIUE Admission Policy for more information.
Curriculum
The post-baccalaureate certificate requires the completion of 12 hours of courses, split evenly between the Department of Applied Communication Studies and the Department of Management and Marketing. The courses are as follows:
Applied Communication Studies
- ACS 550 Seminar in Public Relations (3)
- One of the following courses (3)
- ACS 551 Nonprofit Public Relations
- ACS 552 Corporate Social Responsibility
- MKTG 525 Marketing Analysis and Applications for Managerial Decision Making (3)
- One of the following courses (3)
- MKTG 530 Marketing Planning and Strategy
- MKTG 534 Advertising Research
Exit Requirements
Students must successfully complete the program of study with a minimum GPA of 3.0.
Enrollment in this program does not qualify for federal financial aid.
