Chair/Associate Professor
FH 2127, Box 1100
618-650-3224
ehershb@siue.edu
Education
BSBA Western Carolina University (1992)
MBA Western Carolina University (1994)
Ph.D. Gerogia State University (2003)
Research Areas:
Advertising, Marketing Research, Consumer Behavior
Teaching Focus:
Marketing Communications, Research Design
Google Scholar
Southern Illinois University Edwardsville is authorized to operate as a postsecondary educational institution by the Illinois Board of Higher Education.
