Dr. Suman Mishra (she/her)
Professor, Department Chair
Office Phone: (618) 650-2248
Email: smishra@siue.edu
Website: http://www.suman-mishra.net
About
I specialize in advertising, strategic communication, multicultural marketing, and media representation of social identities. My teaching and research are informed by global experiences, encouraging students to engage critically with diverse communities and perspectives. I’ve received the Teaching Distinction Award, Phenomenal Woman Award, several top-paper honors, and competitive research grants.
Education
Ph.D. Ph.D. in Mass Media & Communication, Temple University, Philadelphia, PA
M.A. in Advertising, Michigan State University, East Lansing, MI
M.A. in Public Relations & Advertising Management, Institute of Management Studies, DAVV, Indore, India.
Research Interests
Advertising and strategic communication, multicultural marketing, consumer culture, visual communication, globalization, and media representation of social identities.
Selected Research & Activities
Book
- Mishra, S. & Kern-Stone, R. (Eds.) (2019). Transnational Media: Concepts and Cases. Wiley Blackwell. [Book]
Peer-Reviewed Journal Articles
- Mishra, S., Moody, M. & Vasquez, R. (2025). Black-Owned Business and Passionate Brand Publics: A Netnography of The Honey Pot Company PR Crisis. Public Relations Review, 51(1) [Journal Article]
- Mishra, S. & Kern-Stone, R. (2023). Smart Assistants for Smart Living: Ideology and Mythology in AI-Powered Smart Speaker Advertising. Journal of Communication Inquiry, 47(4), 481-500 [Journal Article]
- Mishra, S. & Bakry, A. (2021). Social Identity in Consumer-Brand Identification: The Case of Hijab-Wearing Barbie Doll in the United States. Journal of Consumer Behaviour. [Journal Article]
- Mishra, S. (2021). Globalizing Male Attractiveness: Advertising in Men’s Lifestyle Magazines in India. International Communication Gazette, 83(3), 280-298. [Journal Article]
- Mishra, S. (2020). From #MeToo to #MeTooIndia: News Domestication in Indian English Language Newspapers. Journalism Studies, 21(5), 659-677. [Journal Article]
- Mishra, S. (2017). From Self-Control to Self-Improvement: Evolving Messages and Persuasion Techniques in Weight Loss Advertising (1930-1990). Visual Communication, 16(4), 467–494 [Journal Article]
- Mishra, S. (2017). The Importance of “Consumer Type” in the Attribution of Crisis Responsibility: The Case of the Maggi Noodles Crisis in India. International Journal of Strategic Communication, 11(3), 224-243 [Journal Article]
Courses Taught
MC 201 - Mass Media in Society (undergraduate)
MC 401 - Media Law and Policy (undergraduate/graduate)
MC 451 - Research Methods in Mass Media (undergraduate)
MC 453 - Transnational Media (undergraduate/graduate)
MC 472 - Mass Media and Health (undergraduate/graduate)
MC 478 - International Advertising (undergraduate/graduate)
MC 501 - Research Methods in Mass Communications (graduate)
MC 502 - Media Campaigns (graduate)
MC 504 - Special Topics in Mass Communications (graduate)
MC 590 - Independent Study (graduate)
MC 598 - Master’s Project (graduate)
MC 599 - Master’s Thesis (graduate)
INTG 593 - Final Project (graduate)
INTG 599 - Thesis (graduate)
