Professional Tracks
SIUE offers three professional tracks for undergraduate Mass Communications students. Each track builds on a shared foundation in writing, ethics, critical thinking, and media law, then specializes in the skills and knowledge needed for distinct career paths.
Journalism
Students in the Journalism track develop skills in reporting, editing, news production, and digital media across platforms. Coursework emphasizes accuracy, fairness, and storytelling in the public interest.
Career Paths
| Job Titles | Where Our Graduates Work |
|---|---|
| Reporter, Editor, News Producer, Sports Producer, Photojournalist, Anchor, Digital Content Manager, Podcast Producer | St. Louis Post-Dispatch, USA Today, Los Angeles Times, Kansas City Star, Belleville News-Democrat, CBS, ESPN, KNBC-TV, KSDK, KFVS-12, every television station in the St. Louis market |
View Journalism track requirements
Student Portfolios
Madison Hutchinson
Jelen Evans
Advertising & Strategic Media
Students in the Advertising & Strategic Media track learn campaign strategy, branding, public relations, media planning, and creative development. Coursework prepares students for both the creative and business sides of the communications industry.
Career Paths
| Job Titles | Where Our Graduates Work |
|---|---|
| Account Executive, Media Planner, Media Buyer, PR Specialist, Marketing Communications Manager, Social Media Manager, Brand Strategist, Creative Director | Anheuser-Busch, Fleishman-Hillard, Martin Williams Advertising, Elasticity, AT&T, Kochan & Company, KETC-TV, Nine PBS, corporate marketing departments, ad agencies, nonprofit communications |
View Advertising & Strategic Media track requirements
Student Portfolios
Meagan Berberet
Sophia Magnussen
Media Production
Students in the Media Production track build skills in video, audio, and digital content creation for a wide range of industries beyond traditional broadcasting — including corporate communications, healthcare, education, and web media.
Career Paths
| Job Titles | Where Our Graduates Work |
|---|---|
| Video Producer, Editor, Cinematographer, Audio Engineer, Motion Graphics Designer, Documentary Filmmaker, Production Manager, Broadcast Engineer | St. Louis TV/film production companies, Hollywood screenwriting and production, ESPN, Westwood One Radio Network, hospital and medical video departments, post-production houses, every TV station in St. Louis (production, news, promotion, sales, management) |
View Media Production track requirements
Student Portfolios
John Stauffer
Madison Lewis
* Senior portfolios are archived snapshots. They may be incomplete or not fully representative of the student's complete work.
