IIN – Illinois Innovation Network Case Study: Marketing Our Local Impact Webinar
Posted June 4, 2025
June 12, 2025 – 2:00pm (cst)
Research impact is often thought of on the national or global scale: what is the next life-changing breakthrough we can discover? But research also has impacts on the local and regional levels.
During the 2024-25 academic year, the University of Illinois Urbana-Champaign designed and executed a strategic marketing campaign to highlight the impact of the university's research on the Champaign-Urbana communities. Hear from Associate Vice Chancellor for Research & Innovation Melissa Edwards about the reasons for the campaign, examples from it and results of the campaign.
Join us for a webinar Thursday, June 12th at 2pm., where UIUC Associate Vice Chancellor for Research & Innovation Melissa Edwards will share the reasons for the campaign, examples from it and the results.
