Advertising Policy
SIUE supports advertising as a strategic communications tool. All University advertising purchases must be coordinated by University Marketing and Communications (UMC). This includes all forms of paid and free advertising, including print (newspaper, magazine, etc.), broadcast (radio and television), web and social media, billboards, direct mail, and signage. UMC has the sole authority to execute all advertising commitments and contracts and has the responsibility to ensure that consistent University design and copy standards are met.
UMC retains external advertising agencies to conduct research or analysis or to provide professional advice or creative services for campaigns and other key projects. All external agency relationships are managed through UMC. No other area of the University may engage any advertising agency without the prior written approval of the UMC Executive Director.
Reasons for Policy:
This policy is necessary to ensure:
- Appropriateness and consistency of university messaging and image
- The most competitive rates possible for all advertising purchases
