Introduction
Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the wordmarks and logos, a distinct color palette, and consistent font use all help create a unified visual identity. This consistent visual identity reinforces awareness and familiarity with SIUE and helps promote its excellence. These Visual Identity Requirements apply to all parties using SIUE wordmarks and logos, including SIUE faculty, staff and students for all internal and external communication. They must be followed to maintain visual consistency and an accurate reflection of the SIUE brand. These requirements will be revised and re-issued periodically. The Chancellor’s Council has designated University Marketing and Communications as responsible for interpretation and enforcement of these requirements.
As we define the future of SIUE, we are reflecting on our successes, acknowledging areas for growth and establishing our way forward. Our brand is a critical representation of SIUE’s transformative impact. As our vision takes shape, our brand needs to evolve. As such, there have been some recent updates to the SIUE marks and visual brand.
Please download the “quick guide” PDF to provide clarity as you navigate brand usage. This is a working document and will be updated as the brand evolves.
Thank you for your patience and understanding as we evolve and strengthen the SIUE brand.
