Underwriting/Corporate Support
Our sponsors get underwriting messages on our airwaves, giving factual information about their business as a sponsor. We work with venues and concert promoters, art fairs and other outdoor events, record stores, restaurants, attorneys, non-profits hosting fundraisers, realtors, travel agents, along with many different types of businesses. And, we are happy to work with your marketing agency if you have one representing your business.
Among other things, listeners say the announcements have led them to attend cultural events or exhibits, consider new products, gather more information about a product or company, and visit sponsor websites.
Tell us about your marketing goals: contact Stephanie Lewis at 618-650-2228 to learn more or email stlewis@siue.edu.
If you want to read more about underwriting, and how its similarities and differences as compared to regular commercial advertising, look at all these reasons to support your public radio station:
- Sponsors of 88.7 “The Sound” get a “halo effect.” Listeners have a higher opinion of those sponsors just because they support public radio.
- Dedicated listeners: Our listeners tell us they listen longer than the average radio listener. In fact, some listen all day: in the morning, on the way to work, streaming at work, during the evening commute, and at home with a glass of wine to relax.
- In the city of St. Louis, a proud jazz & blues city, our audience loves that we support the local musicians playing this music right here in the St. Louis community.
- Known as the uncluttered medium, radio reaches an engaged audience in an uncluttered environment.
- Radio still ranks at #1 when it comes to overall listenership, compared to other media outlets.
- Radio is an important part of any SEO (Search Engine Optimization) strategy. You get to put your company's marketing message in front of a consumer for 30 seconds. Compare this to the few seconds the average web browser spends on a single web page.
- Public radio is prized as an oasis from commercialism. We can say we are commercial-free because we are. We allow our sponsors to put underwriting messages on our airwaves, giving factual information about their business as a sponsor.
Sponsors choose to support us because they believe in the value 88.7 The Sound offers and also because it provides real benefits to their organizations.
The only thing that is missing from our airwaves is your message. Call Stephanie Lewis at 618-650-2228 or email stlewis@siue.edu to learn how your company can receive the benefits of working with public radio.
